Heron Wealth Uses Automation and Streamlined Process to Build "Bionic Advisor" Service Model for Emerging Investors


eMoney Advisor's Technology and Support Opens New Markets for Fast Growing New York-based Advisory Firm

NEW YORK, March 8, 2017 /PRNewswire/ -- David Edwards, founder of Heron Wealth, a New York-based fiduciary investment advisor and wealth management firm, today announced the release of a detailed case study focused on the successful automation of his firm published in conjunction with financial technology company eMoney Advisor (eMoney). The eMoney report reveals how Edwards, previously a one-man shop growing assets at a 5% annual rate, transformed into a hyper-productive team growing AUM 30-40% annually.

Heron Wealth grew from $122 million in assets as of January 2013 to $285 million through February 2017.

"We plan to double assets over the next three years, and double again within seven years to $1 billion.  We will continue to deliver the high touch experience our clients expect, but also derive the revenues necessary to support our continued investment in human capital, technology, cybersecurity, compliance and operations," added Edwards, who was also recently featured on the cover of Financial Planning magazine in a story related to technology advancements that protect his clients from cyber threats.