Tired of relying solely on clients for referrals, but not sure how else to build your business? Internet-savvy advisers are increasingly kick-starting growth using social media.
Three social media mavens convened Wednesday for an InvestmentNews webcast to discuss how to use these online tools to build a client base without expending too much valuable time.
“If you don't have a rock-solid marketing plan, social media won't help you,” said David Edwards, president of Heron Financial Group. “If you do, it can really be a force multiplier.”