How did you come up with your business name?

How did you come up with your business name?

25 years ago I was in the process of forming a wealth advisory business.  The usual naming convention would dictate “David Edwards & Associates” – boring!  Then I considered “Quantitative Investment Strategies, Inc.” boring, and a little scary.  After that, I thought about “Bull & Bear,” “Tigers,” “Eagles” etc., but there were many other financial firms using those names already.

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