Social media is worth the time

Tired of relying solely on clients for referrals, but not sure how else to build your business? Internet-savvy advisers are increasingly kick-starting growth using social media.

Three social media mavens convened Wednesday for an InvestmentNews webcast to discuss how to use these online tools to build a client base without expending too much valuable time.

“If you don't have a rock-solid marketing plan, social media won't help you,” said David Edwards, president of Heron Financial Group. “If you do, it can really be a force multiplier.”

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